Blogging and Marketing Resources for the Average Blogger and Business
Blog Review: Molly Lee Cards
Prolific blogger. Creative genius. The most unique, fun and interesting cards the likes of which you’ll not find anywhere else.
That’s Molly Lee Cards.
Molly Lee’s blog is an exciting and energetic lens into her creative card business. Through her ETSY store (an online “crafters mall), she sells animated cards that are terrific. While I could go on and on about the cards (I’m a previous customer), the purpose of this post is to review her blog. You can visit for yourself and have all the fun I’ve had with her creations. One important note: as you can see from the screen capture, she has broken into Powell’s Books in Portland. (Not literally – her work is so good, they’ve given her a chance to sell her cards in their retail setting. An excellent endorsement of her work.)
Back to her blog.
Molly Lee Cards is housed on Blogger and is a simple, yet very effective design. In previous discussions with her, I know Molly has previously dabbled with advertising on her site, but has simply focused on her work (which is great!) and the art and science of the blogging itself. I might suggest that she reconsider. Here’s a couple reasons why:
First, Molly has achieved a Google Page Rank of 2 according to PR Checker. This is no small feet, caused by consistent posts over a good period of time, inbound links and a significant following. With 25 followers registered on her site (and who knows how many more check in regularly) she has a community following on which she could capitalize. Since a Page Rank of 2 includes a fair amount of traffic, Google’s Adsense may make, well, sense.
Secondly, Google has improved Adsense for Blogger users with a more integrated design and more ad placement options. This has made it easier to insert ads between posts and more flexible throughout the layout. One of the topics I’ve posted about on the Ultimate Blogging Toolkit has been to Diversify Your Monetization Strategy. This would be a good time to take advantage of increased visibility and diversify her revenue stream.
In addition to the wonderful cards discussed on her blog, Molly has promoted a Crafty Space Makeover Challenge. Here, she has applied her creativity (and her Industrial Engineering background) into re-engineering her personal work space. Her crafting skills are now unbridled. Look out. But in doing so, she invited some of her crafter colleagues to join her. She inspired them to improve their own work spaces and in doing so, helped them improve their own operations.
It is a treat to see someone who is passionate about what she does, produces a very high quality product of enormous creativity, and inspires others to do the same. I wish her continued success.
Dave
| This entry was posted by Dave on July 25, 2009 at 7:47 PM, and is filed under Uncategorized. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |


about 1 year ago
Great! Thanks I so much appreciate an objective review of my blog. Gives me some things to think about… I didn’t know about PR Checker — this is an interesting-sounding tool. And I’m amazed that the little blog rated as well as it had.
The most interesting point is the improvement of Adsense. I may check that out — I had previously tried Adsense and Project Wonderful but stopped both when I realized that it was taking quite a bit of my time to manage, plus I thought that it cluttered up my blog a bit. The worst part was the lack of control I had over the Adsense ads — I found that I was housing ads promoting cut-rate birthday party invitations — my competition!
Over time the blog has evolved from being just something that I used to talk about my etsy cards (and hopefully generate some traffic and revenue) to being a conversation between myself and crafty people all over the web. This has allowed me a much wider audience than I could hope for before and gives me a much wider range of fun material that is appropriate for me to blog about.
Anyway, again, I so appreciate your casting your objective eye on my blog!
about 1 year ago
On my way to check out Molly’s blog next. You made it sound very nice indeed.
Sandy
about 9 months ago
Very great website.
The info here is really helpful.
I will refer it to my friends.
Cheers