Grow Your Blogs

Grow Your Blogs

As I’ve explored many different blogs in a number of varied categories, I have found instances where the same apparent author has created multiple blog properties. They are all monetized and in some cases, look very much the same. The topics within those families vary to different degrees, but one thing seems to be common: they are all owned by the same person.

Why is that significant? I’ll take a run at it from a couple of different angles.

First, frequency.

As I’ve indicated before in Frequent vs. Relevant, frequency plays a significant role in enticing readers to return. Post too often and people may not want to keep up with all the posts in their blog reader. Post too infrequently and they get bored. Multiple blogs allow frequent posts (for those prolific bloggers) to be shared across each blog, keeping an “every few days” cycle for each one.

Next, relevancy.

In the same post, I suggest that knowing your audience and staying on target is also important.  Multiple blogs allows those of us with some A.D.D. tendencies to explore a wide variety of topics, but channel those topics to the appropriate venue.

Finally, monetization.

With an understanding that the “basic blocking and tackling” of frequency and relevancy must be performed on each blog property, casting a wide net allows a wider monetization coverage. We still need to post at the right frequency with relevant content. However, multiple sites means multiple Adgitize ad sets, more Google AdSense boxes and a greater chance that a blog will “take off.” More saplings planted means a better chance of a large, healthy tree – or maybe a whole forest.

OK, I’m about out of cliches.

But I’ve begun to take my own advice. In addition to the “business” blog of the Ultimate Blogging Toolkit, I have previously mentioned my “casual” blog the New Blogged Word. Last week, I just launched Energication to satisfy my passion for education and renewable energy.  Energy Education. Energication.  Get it?  Sorry.  Had to play the game.  No monetization on that last one yet, but watch for it!

As humans, we have no end of opinions and perspectives. What better way to channel that energy than through multiple blogging channels. The only requirement is quality. A large number of bad blogs can’t compare to even one great one. But multiple good blogs gives us the best chance for monetization success.

Dave