entrecard-logoThe strongest ideas are usually defined as the simplest.  I write frequently about the value of building relationships to improve not only the amount of traffic to your blog, but the quality of that traffic as well.  A new discovery for me, Entrecard, fits both of those definitions.

Entrecard is a free blogging network that encourages interacting with fellow blogging members through the use of Entrecard Credits, called “ECs.”  You earn ECs by visiting Entrecard colleagues’ blogs and dropping off your “card” (like a business card for your blog) with them through a widget, now displayed on my right side panel.  When a colleague drops their card with you, you earn an EC as well.  You’re saying, “Bid deal – I can drop off business cards by the dozens at a Chamber of Commerce meeting – so what?!?!?”

My response to the question is a single word: relationships.  The dropping of the cards is not the issue, nor is the fact that ECs are earned.  It is the extremely easy access to many blogs, in many categories, that is really the point.  As relationships are built though frequent visits and thoughtful comments added to others’ blogs, ECs of course build up from dropping and receiving cards.  ECs can then be used to buy actual advertising space on other blogs, thereby furthering your visibility to even more bloggers with whom relationships can be built.  Are you starting to see the brilliance in the concept?

Consider this the “frequent flier program” for blogs.  We all enjoy exploring new blogs.  Sometimes we just browse, sometimes we actually comment.  Then there are other times where we come back over and over to interact on a deeper level.  Now, we get “miles” for that travel.

Entrecard has just announced a “Cashout Service” as a result of beginning to accept paid advertising.  Advertisers are offered access to “tens of thousands” of blogs through either a cost per click or cost per thousand model.  The Cashout Service will provide for a repurchase of credits via a Community Support Algorithm which has just been announced.  (Hey, I’m brand new, but I will learn more!)

With a Market, their own blog, and member forums, there is much more to offer Entrecard members.  As a new member, I am hoping to learn the basics, interact with other bloggers and begin to benefit quickly.  Remember, it’s really quite easy: it’s all about relationships.

Dave